Mediocrity and Complacency are among the worse enemies of mankind's ambition for greatness. The fact and desire to settle will extinguish a fire faster than anything else. Yet, to be great in this world, one must always battle with this beast that says things are "Good Enough". Indeed, gravity permeates our lives in more ways than the physical. The pull of gravity is experienced when we try to leave our friends, when we try to access more money, when we try to "move up the ladder", and when we try to better ourselves as people. This pull of gravity is what I've labeled as the Good Enough Factor. The Good Enough Factor is evident all around you. Look at the family who's lived in a town for generations, or the person that's been in middle management for 20 years. Look at yourself and what part of your life have you been stuck at for longer than you've expected. Then ask yourself, what have I genuinely done to escape this gravity? Ask yourself, am I victim of the Good Enough Factor? It is true that attitude, which is formed by belief, is a large factor in determining one's altitude. That being said, a Good Enough Attitude will only get you a Good Enough Life. If it is in you to strive for excellence, there are a number of things you need to do, but one of the first is to get rid of your Good Enough Attitude and adopt an Excellence Attitude. Stop settling for your circumstances and begin to live your life on purpose. Socrates said, we are what we repeatedly do, Excellence, then is a habit. An attitude is formed from a belief which has to be inbeded in the sub-conscious, but I'll go into that on another post. Strive for an Excellence Attitude and you will experience and Excellent Life! That's all for now. Come back tomorrow for more on Consistency. Have a Great Day, because you Deserve it!
Mitchell
Saturday, August 23, 2008
Friday, August 22, 2008
Fish In a Larger Pond
Here's a business analogy I ran across recently. You are a fisherman in a small pond with lots of other fishermen. Everyone is making their bait the best looking, the best tasting, and most appealing to the fish. Some guy is selling "how to's" to make your bait the best. Over in the distance, you see a large pond with very few fishermen. Why is no one over there? The water looks just a good and so are the fish. Why not pick up your pole and fish in a larger, less fished pond instead of trying to change your bait a little in a saturated pond? The best part is, you don't even have to be a good fisherman in the other pond if you're the only fisherman over there.
Moral: Fish in a less saturated market and you don't have to be that good to really bring home the big fish.
Sometimes the answer to catching bigger fish isn't changing your bait or getting a bigger net. In an oversaturated market, you can spend loads of money on marketing and endless hours of frustration only to get a trickle of business, or you can pick up your pole, find your own unsaturated niche or marketing strategy, be the first in that market, and really clean house.
Best of Luck in your business and in life. Have a Great Day because you Deserve it!
Mitchell
Moral: Fish in a less saturated market and you don't have to be that good to really bring home the big fish.
Sometimes the answer to catching bigger fish isn't changing your bait or getting a bigger net. In an oversaturated market, you can spend loads of money on marketing and endless hours of frustration only to get a trickle of business, or you can pick up your pole, find your own unsaturated niche or marketing strategy, be the first in that market, and really clean house.
Best of Luck in your business and in life. Have a Great Day because you Deserve it!
Mitchell
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