Fish In a Larger Pond

Here's a business analogy I ran across recently. You are a fisherman in a small pond with lots of other fishermen. Everyone is making their bait the best looking, the best tasting, and most appealing to the fish. Some guy is selling "how to's" to make your bait the best. Over in the distance, you see a large pond with very few fishermen. Why is no one over there? The water looks just a good and so are the fish. Why not pick up your pole and fish in a larger, less fished pond instead of trying to change your bait a little in a saturated pond? The best part is, you don't even have to be a good fisherman in the other pond if you're the only fisherman over there.

Moral: Fish in a less saturated market and you don't have to be that good to really bring home the big fish.

Sometimes the answer to catching bigger fish isn't changing your bait or getting a bigger net. In an oversaturated market, you can spend loads of money on marketing and endless hours of frustration only to get a trickle of business, or you can pick up your pole, find your own unsaturated niche or marketing strategy, be the first in that market, and really clean house.
Best of Luck in your business and in life. Have a Great Day because you Deserve it!

Mitchell